Marketing for MLMs
Professional marketers understand that a key stage in the marketing process is market segmentation and identification.
This article discusses why market segmentation is just as applicable to an MLM for identifying both distributors to sponsor and retail customers to sell to.
Read more: Segmenting Your Market
Marketing is often said to be a dark art, where often the answer of whether it works or not is not known until after the campaign. There are those who make it their living to design campaigns and predict their response. For those that are not aware marketing is so much more than advertising, but we'll cover that in a different article.
Even those who are professionals in this industry make spectacular mistakes, do you remember when Coca-Cola changed recipes in order to compete with Pepsi, and re-branded it as "New Coke", it bombed despite all the market research and self patting on the back. If all these professionals that earn mega bucks frequently get it wrong, what hope do you have?
Well marketing in an MLM is different to that of marketing for a traditional business, this article explores the mediums for generating leads through various media that are available to you and how applicable they are.