Background

Selling is something carried out by many people in life, not just people who call themselves sales people. It is important to understand this, as one can then see that learning a framework for selling is thus important for most people in life, not just those pursuing a career in sales.

In this book Simon Hazeldine sets out a simple framework for you to follow, and ensures that you understand some of the major pitfalls in sales - including selling the features not the benefits.

Background

Have you ever found yourself in a situation where you are in negotiations, and some how you come out of the meeting and you are not sure what just happened, but you did not get what you wanted. What's more after the meeting you probably were no longer sure what you wanted in anycase.

In this book Simon Hazeldine teaches you a simple framework for negotiations, and ensures that you are prepared. You will realise that price is not the only variable upon which to trade, and how to plan upfront your Like-Intend-Must haves to ensure successful negotiations.

Background

Have you ever wondered how things catch on, how one small thing can set off a chain reaction? How is it that crazes such as wearing as Grolsch bottle tops on your shoes catches on, what makes it explode and what makes it fizzle out.

In this excellent and interesting read Malcolm explores what he calls the tipping point, a point where it can go either way, be a major phenomenon or a complete non-event.

Background

Have you ever wondered how you can market a product or a business with little money in your back pocket to spend? Perhaps you need to go guerrilla, a concept advocated by Jay Conrad Levinson for many years.

He covers important concepts that marketers would rather not share with you, how to write letters with more impact that draw the eye, and some rather novel approaches to getting your product in the hands of others for minimal outlay. An entrepreneurs bible for sure.