Recently I spoke to a member of the team (not part of my downline), a very genuine and helpful chap who is always willing to help. I broached the subject of when he was going to next have someone along to one of our opportunity seminars, the last one had been months before, yet he still regularly attended.
He responded that he had spoken to everyone he knew, and they had all said no, and had even been mocked by his best friends. As Tom Hopkins the great sales coach would say, if you find an orphan adopt them.
Understanding What It Means
Anyone reading the background will immediately have recognised that this chap was afraid of rejection after experiencing several knock backs. To be honest this is a perfectly natural response, and a number of articles on this site deal with this.
There are however three other fundamental issues here that I need to signpost for those reading this article, which link into the fundamentals of network marketing:
#1 Learning To Invite
This chap had clearly not been doing very well when it came to inviting people, to speak to a number of people and receive rejection after rejection shows that something is very wrong.
There are a number of causes for this, including talking too much, or not opening the conversation correctly. The Star Builder leadership are currently developing a training course for our team specific to the UK market to address this.
#2 Effective Training (And Revisiting Training)
Even if someone has initially received training, when we first start out in network marketing we are learning about a number of things and honing our skills all at the same time. For training to be effective it needs to be put into practice and become a habit, failing to do this vital step will result in the information being forgotten or never implemented.
Where you see people straying off the path in your downline or indeed anywhere in your team, it is sensible to revisit the initial training.
#3 Spotting The Signs
As responsible sponsor it is your duty to pick up on signs of people that you have enrolled who are struggling or going off course.
Indeed I would proffer that it is vital to look at this 3 levels deep as per the train the trainer article - as it may indicate that you need to revisit training for those that have enrolled them.
Spotting the signs and knowing where things are going wrong is easier if people use the activity tracking and planning sheets. Without this data it may be harder to ascertain where things are going wrong (ice breaking, invitation, presentation, follow up, etc).
Despite this, it is still possible to detect this by speaking to others and observing. If you pick up on these signals, start by asking opening questions and suggest an appropriate course of action.
Adopting The Orphan
In this case after the seminar, we sat down for a catch up. We covered off the initial training and reaffirmed activity being essential to ones success. We then covered off how the initial discussion should be no more than 30 seconds, and how this stage was to invite them to a web link or some other material.
This approach is far less likely to lead to rejection, and more likely to lead to the person properly evaluating the opportunity.
The great thing about network marketing (with the right compensation plan) is that people are genuinely motivated to help others. As Tom Hopkins would say, if you see an orphan, adopt them. What's more if they are somewhere in your upline or your downline you will benefit too.
Star Builder Leads The Way With Training
Star Builder continues to lead the way in training and development, and is excited about our fortcoming "Effective Inviting" training program. This program is not planned for general release, being made available to members of the team.
If you want to join a team working with a great product, a great company, and genuinely believes in helping others then please register your interest here.