Multi Level Marketing (MLM)
Background
Perhaps you went to a presentation, you liked what you saw and what you heard, but you had that nagging in the back of your head. Geez you say to yourself, this guy is good, and he can clearly sell, I couldn't do that.
Whether it be at a product presentation, or a conversation at a home tasting, or somewhere else - many people do not join the wonderful world of network marketing as a result. This article explores the notion of "I'm not a salesperson", and dispels the myth.
Read more: But I Can't SellBackground
I'm guessing that anyone who has ever joined an MLM asks this one and gets asked it all the time by the people that they are speaking to about the business opportunity. Indeed I met up with a good friend last night, someone I have personally known for years and where a great level of trust exists (both ways). Along with the typical it's just a pyramid objection, he raised the objection of why if this product is so great are they not selling it to the likes of Tescos and Sainsburys.
It is as if these two objections go hand in hand, one serving to support the legitimacy of the other. In this article we explain why great companies with great products choose the MLM route to market.
Read more: If Your Product Is So Great - Why Don't They Sell It Themselves?Background
This tongue in cheek article explores the alienation of friends and family through preaching about the virtues of your MLM and its products. Many people make the mistake of alienating their "warm market" at the behest of their sponsor or upline.
This article explains why you should not rush to convert those close to you to working with you, and how it should be approached by first planting seed and then tending to them, rather than going in like the proverbial bull in a china shop.
Read more: How To Lose Friends & All Those Close To YouBackground
In many ways an MLM is much like a franchise, but there are also some marked distinctions between the two. Both of these have a business model which one follows, in both you have to comply with rules in order to uphold the brand integrity, and in both you should receive training and support. So when faced with the choice, which should you choose? Two of the members of Star Builder were franchisees for a couple of years and lost a stack of money, this article is based on their experience and impartial view of the franchising industry.
Read more: To MLM or to FranchiseMore Articles...
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